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The 100% biodegradable floral foam alternative.
Agra Wool International Group from The Netherlands, is worldwide known for their substrates and water absorbing natural rock wool products for growers. After extensive testing with the product’s density, Agra Wool in 2018 has developed a product that has the same characteristics as floral foam in terms of use; Sideau®. In contrast to floral foam, that is made from oil derivatives and phenol resin – which is plastic – Sideau® is fully biodegradable. Therefore Sideau® is perfectly suited for florists and flower arrangers who want to use an fully environmental friendly base for their creations.
About Sideau®
How it is made
Sideau® is made of Earthwool®, a natural product made from basalt, a volcanic igneous rock. In addition, Sideau® is made with Ecose®, a natural binder, free from acetylates and formaldehyde’s. In the composition of the binder, therefore, petrochemical raw materials make way for vegetable raw materials like sugar beet or cane sugar. By heating, the material caramelizes hence the brown color. During the production of Earthwool® , seventy percent less energy is required than in the production of traditional yellow rockwool. Sideau® is noticeably softer but still very dense, does not emit any odor or discoloration in the water. Sideau® is therefore friendly to people and the environment. It does not crumble and is therefore pleasant to process.
Our Story
Sideau®
The product name Sideau® is derived from the first name of the owner of Agra Wool, which is Sido. Furthermore the name consists of two phrases: Si and d’Eau, which explains one of the main characteristics of the product: it absorbs and holds water perfectly. Even better than the traditional floral foam. So, yes, water!
Sideau® is going to change the world of environmentally conscious florists and flower arrangers and for sure is the 100% biodegradable floral foam alternative.
*Sideau is affiliated with the Barometer Duurzame Bloemist (Sustainable Florist) initiative
© 2021 Sideau. All Rights Reserved.
𝗝𝘂𝘀𝘁 𝟭𝟱 𝘀𝗲𝗰𝗼𝗻𝗱𝘀!
Sideau® does not need longer to absorb water! Then it is immediately ready to make the most beautiful creations. You can place a Sideau® block in a container of water or you can pour water on it. In both cases, the time it takes for Sideau® to absorb the water remains no more than 15 seconds. Due to the density of Sideau®, the water also remains in the material and does not immediately run out again.
#sideau #agrawool #nofloralfoam #nofoam #floral #florals #floralart #agrawool #agrawoolinternational #flowers #flower #green #greenhouse #bettertogether #sustainable #greenlife #agrawool #sustainablefloristry #sustainablefloraldesign #ecofreshbouquet #foamfre #howtouse ... See MoreSee Less
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𝗪𝗲 𝘄𝗲𝗿𝗲 𝗮𝘀𝘁𝗼𝘂𝗻𝗱𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝗻 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗯𝗶𝗼𝗱𝗲𝗴𝗿𝗮𝗱𝗮𝗯𝗹𝗲 𝗳𝗹𝗼𝗿𝗮𝗹 𝗳𝗼𝗮𝗺 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲. Not every florist is ready for 100% biodegradeable floral blocks or is willing to try it but we are happy that we could target many forward florists and young floral apprentices at the Trendz exhibition.
Thursd, the platform for flower and plant enthusiasts worldwide, picked it up and interviewed Sido Fokkema, owner of AgraWool about our attendance on Trendz.
📲 You can read the article here: thursd.com/articles/sideau-at-trendz
#sideau #floralfoam #floralblock #biodegradeable #trendzbeurs #argawool #Thursd ... See MoreSee Less
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Have you ever heard of the Floating Plastic Island? It is three times the size of France and is full of 1.8 Billion, yes, BILLION, pieces of floating plastic. And it is expanding daily. It has a nickname too: The Eighth Continent. 94% of the objects on the Floating Plastic Island are microplastics. The exponential annual growth is alarming, to say the least. Together we can do something about this. Like on 𝗪𝗼𝗿𝗹𝗱 𝗖𝗹𝗲𝗮𝗻𝘂𝗽 𝗗𝗮𝘆 𝗼𝗻 𝟭𝟲 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟯.
World Cleanup Day unites millions of volunteers, governments and organisations to tackle the global mismanaged waste crisis and to help create a new and more sustainable world. And that is exactly the reason we developed SIDEAU® in 2018. The 100% biodegradable alternative for floral foam, which is made of plastic and enters our food chain because it's either flushed through the sink or simply thrown away. We urge environmental conscious florist to use SIDEAU® as a base for their creations an by doing so contribute to a greener and more sustainable world. 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻!
#sideau #argawool #bettertogether #sustainable #greenlife #worldcleanupday #sustainablefloristry #sustainablefloraldesign #ecofreshbouquet #floralfoam #plasticfree ... See MoreSee Less
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